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The ultimate playground for digital commerce, Al agents, and Composable commerce, where bold tech and smarter ops rewire how we move, sell, and scale in minutes, not months
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ABOUT QOMEX
QOMEX 2026 - UAE’s Digital Commerce Summit is where digital experience engineering, data intelligence, and commerce technology converge. As customer expectations evolve toward always-on, channel-agnostic interactions, QOMEX convenes leading enterprises, retailers, marketplaces, and technology providers to architect the next generation of experience-led digital commerce ecosystems.
2nd QOMEX 2026 moves beyond front-end UX discussions to focus on the underlying infrastructure that powers modern customer journeys, scalable architectures, data pipelines, automation frameworks, omnichannel, and AI models that enable real-time decisioning and personalization at enterprise scale.
Because In Digital-Commerce, "Later" Is Already Too Late.
QOMEX is where the fastest minds meet the sharpest tech to shape the future of Instant everything. whether you're chasing faster conversions, smarter routing, or hyper-personalized customer journeys, this is your launchpad.
Sectors shaping the future of fast
E-Commerce & Q-Commerce
- CTO, Chief Data & AI Officer
- VP Engineering
- VP / Director of Product
- VP / Director of Data Science
- VP / Director of DevOps
- VP / Director of Site Reliability
- Head of Personalization
- Head of Productive Analytics
- Head of Last - Mile Tech
Retail, Grocery & Food Delivery
- CEO
- COO
- CDO
- CMO
- CSCO
- VP / Director of E-Commerce
- VP / Director of Omnichannel
- VP / Director of Fulfillment
- Head of Quick Commerce
Digital Market & Super Apps
- CTO
- CDO
- Chief AI Officer
- VP / Director of Engineering
- VP / Director of Product
- VP / Director of Cloud Infrastructure
- VP / Director of Quick Personalization
- VP / Director of API & Integrations
3PL & Last mile delivery
- Chief Logistics Officer
- Chief Supply Chain Officer
- Chief Technology Officer
- VP / Director of Logistics
- VP / Director of Operations
- VP / Director of Fulfillment & Last-Mile
Technical deep dives:
This is where tomorrow's
commerce runs in real time
Data Infrastructure for Digital Commerce
Designing and operationalizing first-party data ecosystems, CDPs, identity graphs, data clean rooms, and real-time analytics pipelines that directly power revenue, personalization, and CX.
Read MoreExperience Orchestration & Personalization
Building journey orchestration platforms and decisioning engines to deliver content automation, next-best-action models, and real-time personalization across every channel.
Read MoreComposable & Headless Commerce Migration
Reference architectures and migration pathways for moving from legacy monoliths to API-first, MACH-aligned, composable commerce ecosystems, including integration patterns, governance, and TCO considerations.
AI & Machine Learning in Digital Commerce
Applying AI/ML to commerce with LLMs, recommendation systems, demand forecasting, dynamic pricing & promotions, conversational agents, and autonomous experience generation.
Read MoreMarketplace & Omnichannel Integrations
Building unified commerce by integrating marketplaces, mobile apps, in-store systems, and social platforms with inventory visibility layers, OMS, and centralized product catalogs.
Security, Trust & Compliance in Digital Commerce
Implementing identity and privacy frameworks alongside PCI-DSS, KYC/AML compliance, fraud detection, account takeover prevention, and bot mitigation strategies.
Content-Commerce Convergence
Enabling content-driven commerce with headless CMS, PIM/DAM integration, shoppable media, livestream commerce, and creator-led selling environments.
Scalability & Performance Engineering
Designing cloud-native commerce platforms leveraging edge delivery, Kubernetes, auto-scaling, observability, SRE practices, and uptime-driven SLAs for peak traffic resilience.
Strategic Tracks
From self-driving storefronts to plug-and-play marketplaces, here’s where the next wave of revenue-ready commerce tech comes alive. Dive in and explore what tomorrow’s customers will expect.
The Autonomous Storefront
AI‑Optimized CommerceExplore AI-powered, fully automated commerce experiences designed to anticipate customer needs, streamline operations, and drive revenue at scale. From generative AI content to autonomous merchandising and intelligent workflows, this track dives into the future of self-optimizing digital storefronts.
The Programmable Marketplace
Composable Commerce EcosystemsMaster the art of connected commerce ecosystems. Covering composable architectures, API-first integrations, omnichannel operations, and marketplace enablement, this track equips attendees with the tools to build scalable, flexible, and highly connected digital commerce networks.
Agenda
- 09:00
OPENING REMARKS
- Autonomous Journeys
- 09:10 – 09:30
KEYNOTE: Next-gen commerce: predicting the journey before the click
- Padam Kafle, Head of Operations Technology & Automations, Aster Hospitals UAE & Oman
- 09:30 – 09:50
KEYNOTE: Cross-channel personalization: turning chaos into conversions
- 09:50 – 10:30
PANEL DISCUSSION: Do we need humans? Your next customer is an algorithm away!
- Using AI to forecast customer preferences across channels
- Turning insights into agile merchandising and operational strategies
- How leaders like you are driving data-driven, customer-first approaches
- Antonio Ricciardi, SVP Consumer Intelligence & Engagement, e&
- Aoun Raza, AVP Marketing & Loyalty, Landmark Group
- Sabeur Thabti, Director Of Engineering, Mumzworld
- Moderator: Orxan Isayef, VP & Board Member, WORLDEF
- 10:30 – 10:50
KEYNOTE: The last mile, reimagined: autonomous, predictive, and profitable
- Sachin Kumar Badrinath, Customer Experience Leader – Middle East
- 10:50 – 11:10
KEYNOTE: AI as a co-pilot VS AI on autopilot - autonomy with accountability
- Sachin Kumar Badrinath, Customer Experience Leader – Middle East
- NETWORKING BREAKFAST
- Programmable Commerce
- 11:30 – 11:50
KEYNOTE: Headless commerce, endless possibilities - the new commerce architecture
- Ahmed Meguid, Head of Technology, Cafu
- 11:50 – 12:30
PANEL DISCUSSION: Data wars: the retail edition - making every move count with data
- Dharmendra Meghanani, General Manager – Operations & Q-Commerce, New W Mart
- 12:30 – 12:50
KEYNOTE: Dark stores, bright Strategies: operational speed meets expectations
- Real-time fleet tracking & pproactive maintenance with AI and telematics.
- Optimizing micro-fulfilment for faster, more accurate order processing.
- Dynamic route planning to cut costs and boost delivery efficiency
- Ahmed Meguid, Head of Technology, Cafu
- Dharani Dharan G, VP Product Management, Careem
- Bassem Salama, Procurement Director, Americana Foods
- Moderator: Proposed to ORXAN from WORLDEF
- 12:50 – 13:00
KEYNOTE: OMS for the modern retailer: the brain behind every order
- 13:00 – 13:10
KEYNOTE: Event-driven commerce in action: real-time decisions, real revenue
- 13:10 – 13:50
PANEL DISCUSSION: The instant economy - integrating Q Commerce into the region
- 13:50 – 14:00
CLOSING REMARKS BY STELLAR CONNECT
- NETWORKING LUNCH
- 09:00
OPENING REMARKS
- Autonomous Journeys
- 09:10 – 09:30
KEYNOTE: Next-gen commerce: predicting the journey before the click
- Padam Kafle, Head of Operations Technology & Automations, Aster Hospitals UAE & Oman
- 09:30 – 09:50
KEYNOTE: Cross-channel personalization: turning chaos into conversions
- 09:50 – 10:30
PANEL DISCUSSION: Do we need humans? Your next customer is an algorithm away!
- Using AI to forecast customer preferences across channels
- Turning insights into agile merchandising and operational strategies
- How leaders like you are driving data-driven, customer-first approaches
- Antonio Ricciardi, SVP Consumer Intelligence & Engagement, e&
- Aoun Raza, AVP Marketing & Loyalty, Landmark Group
- Sabeur Thabti, Director Of Engineering, Mumzworld
- Moderator: Orxan Isayef, VP & Board Member, WORLDEF
- 10:30 – 10:50
KEYNOTE: The last mile, reimagined: autonomous, predictive, and profitable
- Sachin Kumar Badrinath, Customer Experience Leader – Middle East
- 10:50 – 11:10
KEYNOTE: AI as a co-pilot VS AI on autopilot - autonomy with accountability
- Sachin Kumar Badrinath, Customer Experience Leader – Middle East
- NETWORKING BREAKFAST
- Programmable Commerce
- 11:30 – 11:50
KEYNOTE: Headless commerce, endless possibilities - the new commerce architecture
- Ahmed Meguid, Head of Technology, Cafu
- 11:50 – 12:30
PANEL DISCUSSION: Data wars: the retail edition - making every move count with data
- Dharmendra Meghanani, General Manager – Operations & Q-Commerce, New W Mart
- 12:30 – 12:50
KEYNOTE: Dark stores, bright Strategies: operational speed meets expectations
- Real-time fleet tracking & pproactive maintenance with AI and telematics.
- Optimizing micro-fulfilment for faster, more accurate order processing.
- Dynamic route planning to cut costs and boost delivery efficiency
- Ahmed Meguid, Head of Technology, Cafu
- Dharani Dharan G, VP Product Management, Careem
- Bassem Salama, Procurement Director, Americana Foods
- Moderator: Proposed to ORXAN from WORLDEF
- 12:50 – 13:00
KEYNOTE: OMS for the modern retailer: the brain behind every order
- 13:00 – 13:10
KEYNOTE: Event-driven commerce in action: real-time decisions, real revenue
- 13:10 – 13:50
PANEL DISCUSSION: The instant economy - integrating Q Commerce into the economy
- 13:50 – 14:00
CLOSING REMARKS BY STELLAR CONNECT
- NETWORKING LUNCH
Featured Speakers
Nikos Athanasopoulos
Business Unit Head - Retail Fashion & FMCG
Bin Hendi Holding
Series Speakers
Padam Kafle
Head of Operations Technology & Automations
Aster Hospitals UAE & Oman
Series Sponsors
Digital Commerce Partner
strategic partner
Agenda Partners
Sponsors & Exhibitors
Media Partners
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